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The Frontline Leaders

The Frontline Leaders

The Frontline Leaders

The Challenger Spirit

  • By: Khurshed Dehnugara, Claire Genkai Breeze

₹895.50 ₹995.00 Save: ₹99.50 (10%)

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ISBN: 9788130926803

Bind: Hardbound

Year: 2014

Pages: 264

Size: 6 x 9 Inch

Publisher: LID Publishing

Published in India by: Viva Books

Exclusive Distributors: Viva Books

Sales Territory: India, Nepal, Pakistan, Bangladesh, Sri Lanka


"A valuable piece of thinking."
Daniel Finkelstein. Executive Editor, The Times

"A wealth of advice on leading through the noise."
European CEO magazine

"A stimulating and concise read, insightful and pragmatic."
Director magazine

"Gave me the sort of insight I could have done with before I learned the hard lessons through experience! "
Brian McBride, CEO, Amazon UK

"This book is a pure reflection of its authors: insightful challenges, warm support and pragmatic guidance."
Phil Thomson, SVP Global Communications, Glaxosimithkline

"My career to date has been a series of seemingly impossible challenges. This writing and its authors have been of great assistance in overcoming them."
Gordon Ballantyne, Chief Commercial Officer, Telstra

"This work has disturbed, provoked and illuminated. It is a substantial contribution to the challenge of nurturing a Challenger spirit within the scope of large corporate organisations."
Paul Hunter, VP Personal Systems Group, Hewlett Packard

"I enjoyed this book, was stimulated, amused and provoked by it. Considering most other business books are not only badly written, but set themselves up as second rate Bibles, I applaud this work. It is a Bible for the flawed but willing. And a record of how these vices can be turned into virtues to the benefit of millions of people."
Tim Smit KBE, Co-founder and CEO, Eden Project


Challenger organisations are those companies which are disrupting their market and taking serious market share from their more established competitors. Such companies typically have an ambition beyond the conventional resources available to them. They are innovative and radical, and most enjoy significant and sustained periods of growth. This book analyses the practices and disciplines that underpin the successful challenger organisation. In particular, it looks at the leadership skills and the organisational culture required for companies to become challengers in their marketplace. Written by one of the few consultants who specialises in and works with such companies, this book will challenge conventional business thinking to the core.





Introduction • Challenger spirit • The Challenger Conversation Beyond Brands • How Challenger Organisations were Initially Defined • Research Approach • Expanding the Definition of Challenge • Developing a New Conversation • Witnessing the Establishment • An Addiction to Stability and Safety • The 4 As: Establishment Blindfolds • The Death Spiral • Towards Safe Uncertainty • The Practice Ground • Getting Stuck In • What Good Looks Like • Purposeful Instability • The Disturbance Matrix • Destabilising Establishment Competitors • Eating Your Young • Happy People Fighting • The Encouraging No • Symbols of Re-evaluation • Going Through it not Around it • The Power of Intention • The Practice Ground • Getting Stuck In •  What Good Looks Like • Hope and Ambition • A Place you Want to be Part of • Ambition is not a Dirty Word • Ambition is Uncovered not Manufactured • Customers Falling in Love • Internal Experience Drives External Experience • A Cause is for Life, not Just for Christmas • The Practice Ground • Getting Stuck In • What Good Looks Like • Challenger as Learner • Momentum over Mass • Working with our Ignorance • The Outer Reaches of your Learning Zone • Your Leadership Conditions • Less Judging and More Jumping • Use Breakdowns for Breakthroughs • Learning Together • The Worse We Look, the Better We Do • The Practice Ground • Getting Stuck In • What Good Looks Like • Dance, Prod and Shuffle • Paradox and Performance • More Comedy Store, Less Shakespeare • Prodding the Bear • Leading Through the Noise • The Practice Ground • Getting Stuck In • What Good Looks Like ?Being the Face on the Dartboard • Creating, Using and Containing Anxiety • The Resilience of the Challenger • Self Sabotage • Valley of Lost Hope • Resilience not Endurance • Strong Back, Soft Front • The Compassionate Challenger • Not Numbing Out, not Rescuing • The Practice Ground Getting Stuck In • What Good Looks Like • Growing old Disgracefully • Success and Acquisition • Avoiding Fat, Dumb and Happy • Keeping Lean and Hungry • Becoming the Establishment • The Inner Work of Growing Old Disgracefully ?The Practice Ground • Getting Stuck In • What Good Looks Like • Keeping Yourself Honest • Witnessing the Establishment • Purposeful Instability • Hope and Ambition • Challenger as Learner • Dance, Prod and Shuffle • Being the Face on the Dartboard • Don?t Despair! • Take Heart - an Eye on the Future

About the Authors:

Khurshed Dehnugara
 and Claire Genkai Breeze co-founded Relume in 2000. The Frontline Leaders is their first book.

Both authors show an unusual integration of business acumen, psychological training and spiritual interest. Between them they have over thirty years experience advising those working at the most senior levels in large, complex global organisations. They have worked at Group Board level for Aviva, Centrica, GlaxoSmithKline, National Australia Bank, Prudential, Royal Bank of Scotland, T-Mobile, Telstra and many other leadership teams of local operating companies and subsidiaries.
They are accomplished public speakers, invited to innovation and leadership conferences allover the world for their rich mix of challenge, Insight and pragmatism.


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