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Effective Business Communication

Effective Business Communication

Effective Business Communication

  • By: Alpana Gupta, S. M. Gupta

₹360.00 ₹400.00 Save: ₹40.00 (10%)

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ISBN: 9788130933634

Bind: Paperback

Year: 2016

Pages: 424

Size: 6.75 x 9.5 Inch

Publisher: Viva Books Originals

Sales Territory: Worldwide


This book will prove useful for executives, managers, professionals from a wide range of industries who wish to improve their business language and professional skills. This course will develop language skills in meetings and common strategies for presentation skills, business skills, listening skills, business letter writing skills and superb resume writing skills. The professionals will be able to communicate more confidently, speak more accurately and fluently, improve their written English including emails, expand their business vocabulary, improve their knowledge of grammar, work successfully in international cultural environment, and develop their soft skills. The course will help the MBA, BBA and Hotel Management aspirants to participate in group discussions and face interviews successfully. The material is based on latest research in language acquisition, communication theory and linguistics. The course material has been presented in a user-friendly, easy to understand, lucid and simple English.

Target Audience:
This book is aimed at honing the communication skills of would-be professionals. It is a valuable resource for engineers, doctors, MBA, BBA and Hotel Management students, professionals preparing for entrance examinations to professional colleges and competing for SSC and PO examinations and also for any learner who wants to improve his/her communication skills. It is also very useful for executives, managers, professionals from a wide range of industries.



Chapter 1: What is Communication
Chapter 2: Media and Types of Communication
Chapter 3: Qualities of Good Communication
Chapter 4: Organisational Communication
Chapter 5: Listening
Chapter 6: Phonetic Symbols and Transcription
Chapter 7: Conversational English
Chapter 8: Group Discussions
Chapter 9: How to Face Interviews
Chapter 10: Seminar Presentations
Chapter 11: How to Conduct a Meeting
Chapter 12: Business Proposals
Chapter 13: Paragraph Writing
Chapter 14: Essay Writing
Chapter 15: Cross Cultural Communication
Chapter 16: Development of Soft-Skills
Chapter 17: Negotiations
Chapter 18: Functional English for Business
Chapter 19: Resume Writing
Chapter 20: Business Letter Writing
Chapter 21: E-mail Messages
Chapter 22: Telephone Etiquette
Chapter 23: Business Vocabulary
Chapter 24: Sundry Vocabulary
Chapter 25: Words Often Confused
Chapter 26: List of Words that are Generally Misspelt/Mispronounced
Appendix I: Abbreviations
Appendix II: Punctuation Review
Appendix III: Common Errors in Business Writing
Appendix IV: Questions on Communication

About the Authors:

Dr Alpana Gupta, a holder of five degrees and a Certificate in Teaching of English from IGNOU, earned her M.A. in English from the University of Rajasthan and M.Phil. with distinction from Alagappa University, Tamil Nadu. She did her MBA from Banasthali Vidyapith. She was awarded Ph.D by the University of Rajasthan for her excellent work on Dalit Literature. She has published a couple of books and many research articles in national journals. She presented a number of research papers at national and international conferences. She has thirteen years? experience of teaching English language and Literature at different colleges and universities such as IET Alwar, LDIET Alwar, MITS Laxmangarh, Sikar. Currently, she is Assistant Professor of English at Mewar University, Gangrar, Chittorgarh.

Dr SM Gupta Ph.D (Linguistics from University of Hawaii USA) and PG Diploma in Applied Linguistics (Edinburgh University UK) is Emeritus Professor of English at Sobhasaria Group of Institutes, Sikar, Rajasthan. He has more than 46 years' experience of teaching English language and literature to undergraduate and postgraduate students in India and abroad. He has authored/Co-authored 10 books, presented 50 research papers at national and international conferences, and published 35 research papers in national, international journals and edited books.


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