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Size: 5.5 x 8.5 Inch
Publisher: Viva Books Originals
Sales Territory: Worldwide
"Kartik Kompella takes you on a journey in the world of branding with such a natural in-depth knowledge and understanding of unleashed forces of brands. This book is for you who are looking for hands-on inspiration when implementing your brand, in a richer and more effective way. By presenting such different perspectives on branding Kartik Kompella sets himself apart as the true champion of an holistic branding approach."
—Jonas Bergvall, Cocos
"Kartik provides valuable, thought-provoking, practical insight and guidelines for managing brands and brand processes effectively in an ever-increasingly complex brand world."
—Dr. Billy Coop, owner Interlink Marketing , Cape Town, South Africa
"Kartik breaks down the key components of what makes branding such a powerful concept in modern society. His clear and concise observations reveal what's been important to people all along and provide insights needed now for building the sustainable brands of the future."
—Ray Podder, GROW (growbrand.com)
"In an era when most are still being taught outdated principles and urged to be single minded in their brand pursuits, Kartik Kompella provides a new, comprehensive way to achieve richness and success in the brand building process."
—Tom Asacker, author of "A Clear Eye for Branding: Straight Talk on Today's Most Powerful Business Concept"
Target Audience: Brand consultants, corporates, boardroom personnels, advertising agencies, market research agencies, entrepreneurs, management students and professionals.
Applying the branding iron.? • Can story-telling help your brand? • Why should brands build traditions? • Steps to creating powerful brand websites • How to use "Causes" to build brand equity? • The celebrity as a brand. • Internal branding • How does advocacy work for brands? • Branding for non-profits • Building nation brands with pride • Pharma branding. • The role of emotion in branding. • The how and why of heritage branding • What investors should know about branding • The branding of political parties. • Developing a well-rounded brand personality • What's wrong with brands these days?
About the Author:
Kartikeya Kompella has spent 14 years in India looking at brands from the perspective of an advertising professional, brand consultant, marketing practitioner and DM consultant. He went on to be nominated for the John and Mary Goodyear award for Excellence in International Market Research. Kartik is a member of Global Brand Network