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Party Marketing

Party Marketing

Party Marketing

The Easiest Way To Achieving Success

  • By: Harald Moe

₹355.50 ₹395.00 Save: ₹39.50 (10%)

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ISBN: 9789386105097

Bind: Paperback

Year: 2017

Pages: 224

Size: 6 x 9 Inch

Publisher: LID Publishing

Published in India by: Viva Books

Exclusive Distributors: Viva Books

Sales Territory: India, Nepal, Pakistan, Bangladesh, Sri Lanka


A different and entertaining way of looking at the key drivers of successful marketing.

Everyone has thrown or been to a party. Organising a successful party and marketing a successful company basically follow the same concept and structure. To create a successful party for guests, every detail must work in harmony with each other - the same goes for marketing and customers.

This original book uses the metaphor of the party to help managers and entrepreneurs to understand the key drivers of successful marketing, and how you can apply them to your company. Unlike ordinary marketing books, this book contains no graphs, models or theoretical frameworks. Instead, Party Marketingis written in the form of a narrative where party planning and the various stages of marketing are woven together, to provide a set of practical principles for successful marketing.

  • Original perspective on marketing, based on the metaphor of the party.
  • Written in a narrative form, this is an accessible, at times humorous guide to marketing aimed at managers and entrepreneurs of all levels.
  • Written by a frontline practitioner who understands the real challenges faced in marketing and sales today.
  • Strong PR and online marketing campaigns at launch stage.


Target Audience:
Students and Academicians of Marketing.




Part 1: The Party • The Assignment • A Helping Hand • A Theme • It's the guests that make the party • What might make the guests not turn up? • What should we provide? • Where should we be? And so to the atmosphere • How should we look after the guests? A proper experience • Who should do what? • How much can be spent on the party? • Cm On (Invitation) • The moment of truth

Part 2: Party marketing • in practice? The mentor • Day 1: Theme/business idea • Day 2: Who should we invite? Target groups and actual needs? • Day 3: Competitors, spies and moles • Day 4: What shall we provide? Or offer? • Day 5: Where should we be located? Or distribution channels • Day 6: Take care of your guest, or your customer. • Day 7: Personnel resources and motivating/leading • Day 8: Money and budget • Day 9: Invitation and influence • Day 10: The moment of truth

Part 3: Summary • Party marketing • a summary • Note • One day

About the Author:

Harald Moe has worked in senior marketing and sales positions for over 30 years. He is the co-founder of Locomotiv Action Marketing, an ad agency that specialises in action marketing.

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