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Cross Cultural Marketing

Cross Cultural Marketing

Cross Cultural Marketing

Cross Cultural Marketing

Study on the Indian Mobile Industry

  • By: Nandeeta Manchanda


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ISBN: 9789395654326

Bind: Paperback

Year: 2023

Pages: 68

Size: 6 x 9 Inch

Publisher: Viva Books

Sales Territory: Worldwide


The aim of this book is to examine cross cultural marketing of MNCs or foreign companies operating in Indian mobile industry. In the era of globalization the influence of global economic factors is increasing the result, its direct impact on international marketing or international trade. This international marketing is creating an interest for cross cultural study and several principles have been developed for this. The main idea behind this book is to create a brand loyalty and stability in cross cultural context. 
The book shows how MNC'S have tackled the cross cultural differences i context to the Indian mobile market. It can be noted that the Indian mobile market is dominated by foreign companies thus expanding the business apart from the cultural differences.

About the Author:

Nandeeta Manchanda is a finance graduate from the University of Texas at Austin, USA and a diploma holder in Fashion Marketing from Parsons. During her university she conducted an academic study on Cross cultural marketing. She is extremely passionate to learn about cross cultural gaps. This study has helped her understand the diverse demographics in India which in turn has helped her understand the Indian product market to build a strong D2C consumer brand in today’s times. She has a deep understanding of the Indian society, culture and personal values that each city in this country has to offer.


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