₹845.75 ₹995.00 Save: ₹149.25 (15%)Go to cart
Size: 6.25 x 9.5 Inch
Publisher: Viva Books Originals
Sales Territory: Worldwide
Human behaviour is a very important phenomenon, but it is also as complex as it is important. Human behaviour is responsible for good and bad happenings, for successes and failures, for inventions and discoveries, for accidents and mishaps, for love and care, for hatred and violence, for development and progress, for destruction and backwardness and so on. Human behaviour affects individuals, families, societies and nations. Experts have given a few theories but still the world is full of agonies caused by irrational or unexplained behaviour of many people. It appears that the existing theories are inadequate or incomplete in explaining human behaviour. This book attempts to fill up this void.
This book contains chapters that explore three themes: Understanding Human Behaviour • Employee Retention & Interpersonal Relationship • Changes in Consumer Behaviour due to Globalization • A new theory of human behaviour • The Need-Set Behaviour Theory is being propounded through this book. It will be guiding star for corporate world, educationists in particular and society in general to capitalize on the challenges of globalization process.
Corporates, Students & academics of Industrial Psychology & management.
Part I: Understanding Human Behaviour • New Theory of Human Behaviour • The N.S.B. Theory (Need-Set Behaviour Theory) • Transforming work attitude through emotional intelligence • Work for a jerk: employees behaviour • What managers are reading • Happiness-the key to success • Conceptual case study on "Dream job or a nightmare?" • Change management-mantras for growing with changes • Heart winning mantras: the key to success
Part II: Employee Retention & Interpersonal Relationship • Talent Management and Employees Retention in the context of Indian Oil • A study of employee retention issues through understanding of overall job satisfaction • Impact of interpersonal relationship on employee retention • Selection of preference scale for pairwise comparisons in analytical hierarchy process • Work Life Balance • An important component to retain Hi-tech employees • Employee Retention and interpersonal relationship: need for a strategic approach • Employee Retention: Challenges and Strategies in a competitive environment • Managing employee attrition: The way ahead • Employee Retention Policy: A journey through literature review • Offshore outsourcing of information technology to India: implications for Human Resource Management • The War for Talents • Employee Retention and interpersonal relationships • Employee Engagement: A marriage knot between the employee and organization
PART III: Changes in Consumer Behaviour due to Globalization • Shop the right way: Orienting Indian retailers • Online Shopping behaviour among the Indian youth • Changes in consumer behaviour due to Globalization • Changes in consumer behaviour • Globalization, market competitiveness and SMEs • Impact of Globalization on consumer behaviour
About the Authors: Dr. S.K. Shrivastav has over 33 years of industrial, teaching and consulting experience. Academically, he has been a topper throughout and has engineering, management, ERP and doctoral qualifications. He has developed and published or presented 6 New Concepts in top ranking Journals or seminars namely: Game Oriented Rationalized Integrated Self-motivating Education System (The GORISE System), Feedback Oriented Rationalized Management Education & Training System (The FORMET System), the Customer Analogous Teaching & Training by Learner's Objectives and Goals (CATTALOG System), Training Parameters from Learner's Angle (The TPLA), The Environmental Balance Sheet (The EBS) and has presented a new theory of human behaviour - The Need Set Behaviour Theory (The NSB Theory) in this seminar. He is director of Rukmini Devi Institute of Advanced Studies.
H.L. Nagaraja Murthy, a PG in Psychology from University of Mysore, P.G.Dip. in Pers. Mgt.& Indl. Relations, has over 29 years of experience in media and teaching. He worked in BICP Secretariat, Government of India and in C.M.S. Of All India Radio. Later he joined The Times of India. He was commentator on economy related issues for spotlight programmes in AIR. Then he worked as Faculty at Apar India Institute of Technology and Management Studies, Delhi, and IILM Institute for Higher Education, New Delhi. Presently he is Dean (PR) and Faculty (HR) - Rukmini Devi Institute of Advanced Studies, Delhi.
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