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The Rise of Rishi Sunak: Going for Broke

The History of Rishi Sunak: Going for Broke by By: Michael Ashcroft

The Rise of Rishi Sunak: Going for Broke

  • By: Michael Ashcroft

₹1,969.20 ₹2,188.00 Save: ₹218.80 (10%)

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ISBN: 9781785906374

Bind: Hardbound

Year: 2020

Pages: 368

Size: 152 X 235 mm

Publisher: Biteback Publishing

Exclusive Distributors: Viva Books

Sales Territory: India, Nepal, Pakistan, Bangladesh, Sri Lanka

Price: £20 (Rs2188)

GOC of one pound for the month March 2024= Rs 109.40
Price after 10% discount=Rs 1969.20

News coverage of the book:


‘Like the political equivalent of the Duchess of Cambridge, we are presented with a middle-class boy done good whose ambition has never turned into arrogance, and who appears motivated by a genuine desire to make Britain a better place. A principled and decent man who has so far avoided putting a foot wrong – even when wearing the wrong-coloured wellies.’

—Camilla Tominey, The Sunday Telegraph


‘The author rightly says we can’t be sure whether this is “Peak Rishi”. Does he have the skills to endure a recession and ascend to the summit of British politics?’

—Andrew Rawnsley, The Observer - Book of the Week




In the middle of 2019, Rishi Sunak was an unknown junior minister in the local government department. Seven months later, at the age of thirty-nine, he was Chancellor of the Exchequer, grappling with the gravest economic crisis in modern history. 

Michael Ashcroft’s new book charts Sunak’s ascent from his parents’ Southampton pharmacy to the University of Oxford, the City of London, Silicon Valley – and the top of British politics. 

It is the tale of a super-bright and hard-grafting son of immigrant parents who marries an Indian heiress and makes a fortune of his own; a polished urban southerner who wins over the voters of rural North Yorkshire – and a cautious, fiscally conservative financier who becomes the biggest-spending Chancellor in history. 

Sunak was unexpectedly promoted to the Treasury’s top job in February 2020, with a brief to spread investment and opportunity as part of Boris Johnson’s levelling-up agenda. Within weeks, the coronavirus had sent Britain into lockdown, with thousands of firms in peril and millions of jobs on the line. As health workers battled to save lives, it was down to Sunak to save livelihoods. This is the story of how he tore up the rulebook and went for broke. 

Target Audience:

People interested in political science, public administration, British politics and the life of Rishi Sunak and his political career.


French Cricket • Teenage Kicks • The Airport Test • Silicon Romance • No Tamasha • The Leap • Blue Wellies • Jedi Knights • Milk and the Seychelles • Greasy Pole • Kean Bean • Team Bojo • Sterling Effort • Rishi’s Red Wall • Baby Chino • Trillion-Pound Trade-Up • A Bigger Bazooka • Santa or Scrooge? •Lockdown Showdown • Captain Sensible • Rebuilding • Brand Rishi • Epilogue • Endnotes • Index



About the Author:

LORD ASHCROFT KCMG PC is an international businessman, philanthropist, author and pollster. He is a former treasurer and deputy chairman of the Conservative Party. He is also honorary chairman and a former treasurer of the International Democratic Union. He is founder and chairman of the board of trustees of Crimestoppers, vice-patron of the Intelligence Corps Museum, chairman of the trustees of Ashcroft Technology Academy, chancellor of Anglia Ruskin University, a senior fellow of the International Strategic Studies Association and a former trustee of Imperial War Museums.

His books include Victoria Cross Heroes: Volumes I and IICall Me Dave: The Unauthorised Biography of David Cameron; White Flag? An Examination of the UK’s Defence CapabilityJacob’s Ladder: The Unauthorised Biography of Jacob Rees-Mogg; and Unfair Game: An Exposé of South Africa’s Captive-Bred Lion Industry.




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