Cambridge IGCSE and O Level Business Studies, 5/e (South Asia Edition)

Description:

This resource is endorsed by Cambridge Assessment International Education.

• Supports the full Cambridge IGCSE?? and O Level Business Studies Syllabuses (0450/7115/0986) for examination from 2020.
• Has passed Cambridge International's rigorous quality-assurance process.
• Developed by subject experts.
• For Cambridge schools worldwide.

Discover business theory beyond the classroom by exploring real-world international businesses through case studies; rely on a tried-and-tested Student's Book to ensure full coverage of the revised syllabuses.

• Encourage understanding with engaging case studies and clear and lively text gradually building content knowledge.
• Develop application and evaluation skills with hundreds of engaging activities and examination-style questions throughout.
• Deepen understanding through systematic syllabus coverage and a spiral structure revisiting material in a structured way.
• Navigate the syllabuses confidently with subject outlines clearly defined at the start of each chapter and syllabus-matching section headings.
• Check progress with revision checklists enabling reflection, and suggested further practice.
• Consolidate learning with chapter reviews and examination-style questions

Contents:

Introduction ? How to use this book ? Exam preparation and technique

SECTION 1: Understanding business activity ? Chapter 1: Business activity ? Chapter 2: Classification of businesses ? Chapter 3: Enterprise, business growth and size ? Chapter 4: Types of business organisation ? Chapter 5: Business objectives and stakeholder objectives ? Case study

SECTION 2: People in business ? Chapter 6: Motivating employees ? Chapter 7: Organisation and management ? Chapter 8: Recruitment, selection and training of employees ? Chapter 9: Internal and external communication ? Case study

SECTION 3: Marketing ? Chapter 10: Marketing, competition and the customer ? Chapter 11: Market research ? Chapter 12: The marketing mix: product ? Chapter 13: The marketing mix: price ? Chapter 14: The marketing mix: place ? Chapter 15: The marketing mix: promotion ? Chapter 16: Technology and the marketing mix ? Chapter 17: Marketing strategy ? Case study

SECTION 4: Operations management ? Chapter 18: Production of goods and services ? Chapter 19: Costs, scale of production and break-even analysis ? Chapter 20: Achieving quality production ? Chapter 21: Location decisions ? Case study

SECTION 5: Financial information and financial decisions ? Chapter 22: Business finance: needs and sources ? Chapter 23: Cash flow forecasting and working capital ? Chapter 24: Income statements ? Chapter 25: Statement of financial position ? Chapter 26: Analysis of accounts ? Case study

SECTION 6: External influences on business issues ? Chapter 27: Economic issues ? Chapter 28: Environmental and ethical issues ? Chapter 29: Business and the international economy ? Case study

Index ? Acknowledgements

Target Audience:

This textbook is written for the latest Cambridge IGCSE?? and O Level Business Studies syllabus.