No one can predict the future with absolute certainty, but with basic research techniques, the probability of success grows substantially. This book will introduce you to the basics of information - gathering, effective observation, organization survey and interview techniques, and experimenting. Together, those skills will give you a more critical, evaluative eye and teach you how to create and choose the best options. Learning the ideas presented in BUSINESS RESEARCH will have an enormous pay off for your business. in business wrong guesses are both dangerous and expensive. By learning how to conduct business research, anyone facing business problems can learn how to make more informed predictions. Better research results in less cost, loss, and time. Full of lists, exercises, and case studies this interactive book will help you identify steps to take, ask the right questions, avoid likely pitfalls, and apply the scientific methods to solving problems.
