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Big Ideas for Small Businesses

Big Ideas for Small Businesses

Big Ideas for Small Businesses

Big Ideas for Small Businesses

  • By: Norton Paley

₹355.50 ₹395.00 Save: ₹39.50 (10%)

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ISBN: 9788130917146

Bind: Paperback

Year: 2014

Pages: 280

Size: 5.5 x 8.5 Inch

Publisher: Viva Books Originals

Sales Territory: Worldwide


Big ideas for Small Businesses provides you with the skills and tools to grow your business and shows you how to inspire your people to actively pursue opportunities for growth.

• Includes numerous case examples of start-up companies displaying ambition, courage, and persistence to achieve outstanding business success.
• Describes the human elements of managing and how individuals’ attitudes, states of mind, and overall ways of thinking can decide the outcome of business plans.
• Shows approaches to creating opportunities for small businesses in a tough competitive environment by identifying emerging, neglected, or overlooked market segments.
• Focuses on the actions and counteractions that can outthink, outmaneuver, and outwin larger competitors.
• Provides tools and guidelines for gathering competitor intelligence, alongwith a systematic process for decoding competitor’s plans.
• Furnishes a variety of options and problem-solving techniques to distinguish a business from competitors.
• Shows how to strengthen a market position against larger competitors.
• Includes a 100-question strength/weakness checklist to conduct a total assessment of a company’s capabilities.
• Contains a flexible format for developing a Strategic Business Plan.
Special feature: Includes a unique Strategy Diagnostic Tool to assess a firm’s competitive strategies. Provides a reliable performance measure to gauge the likelihood of success, before committing resources.


Target Audience: Small business owners, students of entrepreneurship


Introduction • Outthink, Outmaneuver, Outperform Competition • Develop a Positive Mindset and Attitude • Project Optimistic Leadership • Create Competitive Strategies and Tactics • Decode Your Competitors • Distinguish Your Business • Segment Your Markets • Create an Effective Business Plan

About the Author: 

Norton Paley has brought his world-class experience and unique approach to business strategy to some of the global community's most respected organizations: American Express, IBM, McDonnell-Douglas, Dow Chemical, Cargill, Chevron, Ralston-Purina, Johnson & Johnson, Hoechst and numerous mid-sized firms. He has lectured in The Republic of China, Mexico and throughout the Pacific Rim and Europe, training business managers and their staff in the areas of planning and strategy development, forging new approaches to problem solving and achieving a competitive edge. His eight published books include: The Marketing Strategy Desktop Guide, How to Develop a Strategic Marketing Plan, Manage to Win, and Mastering the Rules of Competitive Strategy. Paley's books have been translated into Chinese, Russian, Portuguese, and Turkish. Paley developed three computer-based interactive training systems: The Marketing Learning Systems; Segmentation, Targeting & Positioning; and The Marketing Planning System.

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