The ASTD Handbook of Measuring and Evaluating Training
The ASTD Handbook of Measuring and Evaluating Training
₹895.50 ₹995.00 Save: ₹99.50 (10%)
Go to cartISBN: 9788130930886
Bind: Paperback
Year: 2015
Pages: 488
Size: 6 x 9 Inch
Publisher: ASTD Press
Published in India by: Viva Books
Exclusive Distributors: Viva Books
Sales Territory: India, Nepal, Pakistan, Bangladesh, Sri Lanka
ASTD Handbook of Measuring and Evaluating Training includes more than 20 chapters written by preeminent practitioners in the learning evaluation field. This practical, how-to handbook covers best practices of learning evaluation and includes information about using technology and evaluating e-learning. Broad subject areas are evaluation planning, data collection, data analysis, and measurement and evaluation at work.
Patti Phillips has focused on the implementation of ROI evaluation for the past seven years. She assisted in building an international evaluation consulting business, helped launch the ROI Network, and developed and managed international partnerships with organizations interested in implementing the ROI methodology. Prior to her involvement with ROI, she worked 13 years in the electric utility industry. As the manager of market research and planning and marketing administration, Phillips helped launched a number of initiatives, including Marketing University, a unique learning environment for new sales representatives.
Phillips works with organizations to implement accountability processes including ROI. She has been involved in ROI impact studies in a variety of industries around the world, including private and public sector organizations. Along with implementing ROI evaluation, Phillips is the president of the ROI Institute, a research and education organization dedicated to advancing the understanding and practice of ROI evaluation.
Target Audience: People interested in Human Resource Management, Trainers , Learning and Development Professionals.
Contents:
Foreword • Introduction • Acknowledgments
Section I: Evaluation Planning
Chapter 1 Identifying Stakeholder Needs - Lizette Zuniga
Chapter 2 Developing Powerful Program Objectives - Heather M. Annulis and Cyndi H. Gaudet
Chapter 3 Planning Your Evaluation Project - Donald J. Ford
Section II: Data Collection
Chapter 4 Using Surveys and Questionnaires - Caroline Hubble
Chapter 5 Designing a Criterion-Referenced Test - Sharon A. Shrock and William C. Coscarelli
Chapter 6 Conducting Interviews - Anne F. Marrelli
Chapter 7 Conducting Focus Groups - Lisa Ann Edwards
Chapter 8 Action Planning as a Performance Measurement and Transfer Strategy - Holly Burkett
Chapter 9 The Success Case Method: Using Evaluation to Improve Training Value and Impact - Robert O. Brinkerhoff and Timothy P. Mooney
Chapter 10 Using Performance Records - Ronald H. Manalu
Section III: Data Analysis
Chapter 11 Using Statistics in Evaluation - George R. Mussoline
Chapter 12 Analyzing Qualitative Data - Keenan (Kenni) Crane
Chapter 13 Isolating the Effects of the Program - Bruce C. Aaron
Chapter 14 Converting Measures to Monetary Value - Patricia Pulliam Phillips
Chapter 15 Identifying Program Costs - Judith F. Cardenas
Chapter 16 Calculating the Return-on-Investment - Patricia Pulliam Phillips
Chapter 17 Estimating the Future Value of Training Investments - Daniel McLinden
Section IV: Measurement and Evaluation at Work
Chapter 18 Reporting Evaluation Results - Tom Broslawsky
Chapter 19 Giving CEOs the Data They Want - Jack J. Phillips
Chapter 20 Using Evaluation Results - James D. Kirkpatrick and Wendy Kayser Kirkpatrick
Chapter 21 Implementing and Sustaining a Measurement and Evaluation Practice - Debi Wallace
Chapter 22 Selecting Technology to Support Evaluation - Kirk Smith
Chapter 23 Evaluating mLearning - Cathy A. Stawarski and Robert Gadd
Chapter 24 Evaluating Leadership Development - Emily Hoole and Jennifer Martineau
Chapter 25 Evaluating a Global Sales Training Program - Frank C. Schirmer
Chapter 26 Evaluating Technical Training - Toni Hodges DeTuncq
Chapter 27 Evaluating Traditional Training versus Computer Simulation Training for Leader Development - Alice C. Stewart and Jacqueline A. Williams
Section V: Voices
Robert O. Brinkerhoff • Mary L. Broad • Jac Fitz-enz • Roger Kaufman • Donald L. Kirkpatrick • Jack J. Phillips • Dana Gaines Robinson • William J. Rothwell • Epilogue • About the Editor of ?Voices?
Appendix: Answers to Exercises • About the Editor • Index
