The Art of Corporate Storytelling

A coherent story can make you better understood, believed in and trusted.

So why is the business world only just discovering its power?

There is not a culture on this earth that does not tell, exchange and enjoy stories. Story is simply effective communication, allowing humans to connect with one another about the things that matter.

Former Oxford fellow in English Literature turned brand consultant, Robert Mighall draws on the psychology, history and creative practice of storytelling to show how modern businesses can exploit its ancient power to move us.
What the corporate world needs most, story does best: establish the human connections upon which trust is built.

The Art of Corporate Storytelling explains how.

What you will find in The Art of Corporate Storytelling

• The Beginning explains why story has its universal power to move people, and outlines the essential principles of storytelling in any genre.
• The Middle explains how to build a compelling core story, and how to apply this across a range of corporate communications: from film to digital channels, PowerPoint to Employee Engagement, Sustainability to Investor Relations.
• The End, shows how trends in Social Media and Content Marketing are making this most ancient communication art ever more urgently relevant.
• The Art of Corporate Storytelling puts the art of storytelling in the hands of every modern business.

Target Audience:
People interested in General Management.