Project-Driven Technology Strategy

Contents:

List of Figures • List of Tables and Exhibits • List of Abbreviations and Acronyms • Acknowledgements • Introduction

PART I —Technological Innovation and Evolutionary Theories • Overview

Chapter 1—Entrepreneurship and Technological Innovation • Introduction • Joseph Schumpeter • Entrepreneurship • Technology and Competence • The Locus of Innovation • Schumpeter and Project Management • Summary • Chapter 1 Takeaways • Questions for Discussion • Chapter 1 Appendix Entrepreneurship in Bureaucratic Settings

Chapter 2—Technology Life Cycles • Introduction • Technology S-Curves • Technological Discontinuities • Technology Cycles • Summary • Chapter 2 Takeaways • Questions for Discussion

Chapter 3—Product Life Cycles • Introduction • A Marketing View of Technological Innovation • Performance/Price Ratios • The Product Life Cycle (PLC) • New Product Development • The Introduction Phase • Market Adoption and Diffusion • Relative Advantage of the Product • Compatibility With Existing Experiences and Values • Complexity of the Technology • Divisibility • Communicability • The Growth Phase • Key Marketing Factors • Production Issues During the PLC • Forecasting • Facility Capacity and Location • Process Selection • Facility Layout • The Transition to Maturity and the Maturity Phase • The Decline Phase • Summary • Chapter 3 Takeaways • Questions for Discussion • Chapter 3 Appendix Technology-Driven Production Cost Structures

Chapter 4—Industry Life Cycles • Introduction • Industry Life Cycle • Introduction Phase • Growth Phase • Standards and Dominant Designs, Revisited • Transition to Maturity and Industry Maturity • Industry Decline • Disruptive Innovation and Industry Rejuvenation • A Holistic View of Technology, Product, and Industry • Technology Emergence • Appropriability Regime • Era of Ferment: Dominant Designs Re-revisited • Collateral Assets • Regulation and Government Intervention • Communication Among Consumers and Producer • Era of Incremental Change • Summary • Chapter 4 Takeaways • Questions for Discussion • Chapter 4 Appendix Information-Dense Products and Network Externalities 

Part II—Strategic Management and Technology • Overview

Chapter 5—Sustainable Competitive Advantage • Introduction • Strategic Management Theory and Technology • The Prevailing Executive View • Business strategy • Vision and Mission • Terms of Value • Value • Value-Added • Value Chains • Supply Chains • Monopoly and Market Power • Summary • Chapter 5 Takeaways • Questions for Discussion • Chapter 5 Appendix Competitive Advantage

Chapter 6—Strategic Analysis • Introduction • Five Economic Forces that Structure Industry Profitability • Rivalry • Bargaining Power of Buyers • Bargaining Power of Suppliers • Threat of Entry • Threat of Substitution • Recap • The Resource-Based View • Into the Black Box • Competence and Core Competence • Capabilities and Routines • Core Rigidities and Dynamic Capabilities • RBV Analysis • Summary • Chapter 6 Takeaways • Questions for Discussion • Chapter 6 Appendix Adding Value Throughout a Supply Chain

Chapter 7—Supply Chain Organization • Introduction • Costs of Organizing • Vertical Integration • Opportunism and Agency • Asset specificity • Adverse selection • Moral hazard • Supply Chain Competition: Firm-Level Appropriation • Supply Chain Collaboration: Supply Chain Appropriability • Rationales for Contractual Choices • Summary • Chapter 7 Takeaways • Questions for Discussion • Chapter 7 Appendix Competing Supply Chains

Part III —Business Strategy and Project Strategy • Overview

Chapter 8—Capitalism and Capital Appreciation • Introduction • Economic Philosophy and Technology • Capital Projects and Return on Investment • Economic Value Added • Summary • Chapter 8 Takeaways • Questions for Discussion

Chapter 9—Capitalizing Projects • Introduction • Determining the Need for Project Management • Business Plan vs. Business Case • Capital Structure • Capital Asset Pricing Model and the Project Hurdle Rate • Payback vs. ROI • Appraising Projects in Progress • The Venture Capital Model • Phase Gates • Projects as Options • Project Funnels • Summary • Chapter 9 Takeaways • Questions for Discussion • Chapter 9 Appendix Business Case Format (Heerkens, 2006)

Chapter 10—Project Management Knowledge Areas I • Introduction • Project Management and Technology Strategy • Project Integration Management • Project Charter • Statement of Work (SOW) • Project Management Plan • Change Control • Project Scope Management • Project Scope Statement • Work Breakdown Structure • Project Time Management: Schedule and Critical Path • Project Cost Management: Budget and Earned Value • Summary • Chapter 10 Takeaways • Questions for Discussion • Chapter 10 Appendix Project Management Institute/PMBOK • Guide • Terms and Definitions

Chapter 11—Project Management Knowledge Areas II • Introduction • Project Quality Management • Project Human Resources Management • Bureaucracy • The Functional Organization • Pure Project Organization • Matrix Organizations • The Project RAM • Project Communication Management • Codified and Tacit Knowledge • Project Risk Management • Reliability as a Management Principle • Risk Strategies • Project Procurement Management • Summary • Chapter 11 Takeaways • Questions for Discussion • Chapter 11 Appendix Large Capital Projects

Chapter 12—Project Strategies for Generic Competitive Advantage • Introduction • Generic Advantage of Projects • Differentiation • Low Cost • Best Cost • Focus as Moderator • Summary • Chapter 12 Takeaways • Questions for Discussion • Chapter 12 Appendix Deliberate vs. Emergent Strategy

Part IV—Managing Multiple Projects • Introduction

Chapter 13—Dynamic Innovation Capability • Introduction • Organization Theory and Project Management Practice • The PMI View • The Strong Matrix • The Weak Matrix • The Project Management Office • The PMO as a Dynamic Capability • The Project Knowledge Management Organization (Project KMO) • Project Management Maturity • Summary • Chapter 13 Takeaways • Questions for Discussion • Chapter 13 Appendix Demystifying Synergy

Chapter 14—Corporate Renewal • Introduction • The Corporate View • Stakeholders, Stockholders, and the Board of Directors • De-Maturing • Internal Corporate Venturing • Summary • Chapter 14 Takeaways • Discussion Questions

Chapter 15—The Global Context • Introduction • Globalization Forces • Unlimited Globalization • Limited Globalization • Common Critiques • Advantage in a Knowledge-Driven World • Stages of Development • Productivity • Finding Competitive Advantage in Comparative Advantage • Strategies • Challenges for Project Management • Summary  • Chapter 16 Tak aways • Questions for Discussion • Chapter 15 Appendix Hypothetical Supply Chain

Chapter 16—Summary and Conclusion

Appendix—Study of Electric Vehicles 1993-1995 • Bibliography • Index