Viva Group has been honoured with the Best Publisher Award 2022 by the Delhi State Booksellers & Publishers' Association.

Project-Driven Technology Strategy

Project-Driven Technology Strategy

Project-Driven Technology Strategy

Knowledge Technology

  • By: Robert N. McGrath

₹855.00 ₹950.00 Save: ₹95.00 (10%)

Go to cart

ISBN: 9789387486959

Bind: Paperback

Year: 2018

Pages: 316

Size: 8.5 x 11 Inch

Publisher: Project Management Institute

Published in India by: Viva Books

Exclusive Distributors: Viva Books

Sales Territory: India, Pakistan, Bangladesh, Sri Lanka

Description:

In today's enterprise, technology isn't about software or hardware. It's about knowledge and competence. And it's the key to creating a sustained competitive advantage for your organization.
Dr. Robert McGrath's new book not only redefines technology but reshapes how to approach the age-old challenges of fostering innovation, growing entrepreneurship and creating value.

Described as a combination of "a master class taught by your most thought-provoking professor" and "a troubleshooting session with your most trusted mentor",  this groundbreaking work uses classic economic theory from luminaries such as Adam Smith and Joseph Schumpeter to force a new perspective on the art and science of strategy and project management.

Written with practicing executives and project managers in mind, readers will discover the following:

  • How everyone can learn the art of entrepreneurship
  • How to make innovation processes routine
  • How to create, manage and measure sustainable competitive advantage
  • How to ensure that project management is a capability, not a rigidity
  • Why a PKMO (Project Knowledge Management Office) may be a key success factor

While the material is, by its nature, complex, Dr. McGrath uses his decades of teaching experience to make the subject matter surprisingly accessible by distilling the content down into clearly called-out "remember points" and illustrating its key concepts with more than 50 figures, tables and exhibits.

 

Target Audience:

Practicing executives and project managers.

Contents:

List of Figures • List of Tables and Exhibits • List of Abbreviations and Acronyms • Acknowledgements • Introduction

PART I —Technological Innovation and Evolutionary Theories • Overview

Chapter 1—Entrepreneurship and Technological Innovation • Introduction • Joseph Schumpeter • Entrepreneurship • Technology and Competence • The Locus of Innovation • Schumpeter and Project Management • Summary • Chapter 1 Takeaways • Questions for Discussion • Chapter 1 Appendix Entrepreneurship in Bureaucratic Settings

Chapter 2—Technology Life Cycles • Introduction • Technology S-Curves • Technological Discontinuities • Technology Cycles • Summary • Chapter 2 Takeaways • Questions for Discussion

Chapter 3—Product Life Cycles • Introduction • A Marketing View of Technological Innovation • Performance/Price Ratios • The Product Life Cycle (PLC) • New Product Development • The Introduction Phase • Market Adoption and Diffusion • Relative Advantage of the Product • Compatibility With Existing Experiences and Values • Complexity of the Technology • Divisibility • Communicability • The Growth Phase • Key Marketing Factors • Production Issues During the PLC • Forecasting • Facility Capacity and Location • Process Selection • Facility Layout • The Transition to Maturity and the Maturity Phase • The Decline Phase • Summary • Chapter 3 Takeaways • Questions for Discussion • Chapter 3 Appendix Technology-Driven Production Cost Structures

Chapter 4—Industry Life Cycles • Introduction • Industry Life Cycle • Introduction Phase • Growth Phase • Standards and Dominant Designs, Revisited • Transition to Maturity and Industry Maturity • Industry Decline • Disruptive Innovation and Industry Rejuvenation • A Holistic View of Technology, Product, and Industry • Technology Emergence • Appropriability Regime • Era of Ferment: Dominant Designs Re-revisited • Collateral Assets • Regulation and Government Intervention • Communication Among Consumers and Producer • Era of Incremental Change • Summary • Chapter 4 Takeaways • Questions for Discussion • Chapter 4 Appendix Information-Dense Products and Network Externalities 

Part II—Strategic Management and Technology • Overview

Chapter 5—Sustainable Competitive Advantage • Introduction • Strategic Management Theory and Technology • The Prevailing Executive View • Business strategy • Vision and Mission • Terms of Value • Value • Value-Added • Value Chains • Supply Chains • Monopoly and Market Power • Summary • Chapter 5 Takeaways • Questions for Discussion • Chapter 5 Appendix Competitive Advantage

Chapter 6—Strategic Analysis • Introduction • Five Economic Forces that Structure Industry Profitability • Rivalry • Bargaining Power of Buyers • Bargaining Power of Suppliers • Threat of Entry • Threat of Substitution • Recap • The Resource-Based View • Into the Black Box • Competence and Core Competence • Capabilities and Routines • Core Rigidities and Dynamic Capabilities • RBV Analysis • Summary • Chapter 6 Takeaways • Questions for Discussion • Chapter 6 Appendix Adding Value Throughout a Supply Chain

Chapter 7—Supply Chain Organization • Introduction • Costs of Organizing • Vertical Integration • Opportunism and Agency • Asset specificity • Adverse selection • Moral hazard • Supply Chain Competition: Firm-Level Appropriation • Supply Chain Collaboration: Supply Chain Appropriability • Rationales for Contractual Choices • Summary • Chapter 7 Takeaways • Questions for Discussion • Chapter 7 Appendix Competing Supply Chains

Part III —Business Strategy and Project Strategy • Overview

Chapter 8—Capitalism and Capital Appreciation • Introduction • Economic Philosophy and Technology • Capital Projects and Return on Investment • Economic Value Added • Summary • Chapter 8 Takeaways • Questions for Discussion

Chapter 9—Capitalizing Projects • Introduction • Determining the Need for Project Management • Business Plan vs. Business Case • Capital Structure • Capital Asset Pricing Model and the Project Hurdle Rate • Payback vs. ROI • Appraising Projects in Progress • The Venture Capital Model • Phase Gates • Projects as Options • Project Funnels • Summary • Chapter 9 Takeaways • Questions for Discussion • Chapter 9 Appendix Business Case Format (Heerkens, 2006)

Chapter 10—Project Management Knowledge Areas I • Introduction • Project Management and Technology Strategy • Project Integration Management • Project Charter • Statement of Work (SOW) • Project Management Plan • Change Control • Project Scope Management • Project Scope Statement • Work Breakdown Structure • Project Time Management: Schedule and Critical Path • Project Cost Management: Budget and Earned Value • Summary • Chapter 10 Takeaways • Questions for Discussion • Chapter 10 Appendix Project Management Institute/PMBOK • Guide • Terms and Definitions

Chapter 11—Project Management Knowledge Areas II • Introduction • Project Quality Management • Project Human Resources Management • Bureaucracy • The Functional Organization • Pure Project Organization • Matrix Organizations • The Project RAM • Project Communication Management • Codified and Tacit Knowledge • Project Risk Management • Reliability as a Management Principle • Risk Strategies • Project Procurement Management • Summary • Chapter 11 Takeaways • Questions for Discussion • Chapter 11 Appendix Large Capital Projects

Chapter 12—Project Strategies for Generic Competitive Advantage • Introduction • Generic Advantage of Projects • Differentiation • Low Cost • Best Cost • Focus as Moderator • Summary • Chapter 12 Takeaways • Questions for Discussion • Chapter 12 Appendix Deliberate vs. Emergent Strategy

Part IV—Managing Multiple Projects • Introduction

Chapter 13—Dynamic Innovation Capability • Introduction • Organization Theory and Project Management Practice • The PMI View • The Strong Matrix • The Weak Matrix • The Project Management Office • The PMO as a Dynamic Capability • The Project Knowledge Management Organization (Project KMO) • Project Management Maturity • Summary • Chapter 13 Takeaways • Questions for Discussion • Chapter 13 Appendix Demystifying Synergy

Chapter 14—Corporate Renewal • Introduction • The Corporate View • Stakeholders, Stockholders, and the Board of Directors • De-Maturing • Internal Corporate Venturing • Summary • Chapter 14 Takeaways • Discussion Questions

Chapter 15—The Global Context • Introduction • Globalization Forces • Unlimited Globalization • Limited Globalization • Common Critiques • Advantage in a Knowledge-Driven World • Stages of Development • Productivity • Finding Competitive Advantage in Comparative Advantage • Strategies • Challenges for Project Management • Summary  • Chapter 16 Tak aways • Questions for Discussion • Chapter 15 Appendix Hypothetical Supply Chain

Chapter 16—Summary and Conclusion

Appendix—Study of Electric Vehicles 1993-1995 • Bibliography • Index

10%

Project Management for Trainer..

By: Lou Russell

ISBN : 9789387925380

₹ 625.50 ₹ 695.00

10%

Project Management Training

By: Wes Balakian

ISBN : 9789387925397

₹ 895.50 ₹ 995.00

15%

A Strategic-Oriented Implement..

By: Mihály Görög

ISBN : 9789387486676

₹ 445.50 ₹ 495.00

10%

Requirements Management

By: Project Management Institute

ISBN : 9789387486836

₹ 265.50 ₹ 295.00

10%

Social Media for Project Manag..

By: Elizabeth Harrin

ISBN : 9789387486744

₹ 445.50 ₹ 495.00

10%

Team Learning in Projects

By: Chantal Savelsbergh

ISBN : 9789387486645

₹ 175.50 ₹ 195.00