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Effective Leadership

Effective Leadership

Effective Leadership

The Commando Way

  • By: Damian McKinney

₹445.50 ₹495.00 Save: ₹49.50 (10%)

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ISBN: 9788130926858

Bind: Paperback

Year: 2014

Pages: 156

Size: 6 x 9 Inch

Publisher: LID Publishing

Published in India by: Viva Books

Exclusive Distributors: Viva Books

Sales Territory: India, Nepal, Pakistan, Bangladesh, Sri Lanka

"McKinney is insightful, focussed on execution and anchored in reality. This book clearly lays out what companies need to do in order to deliver extraordinary top line growth."
Andy Fennel, Chief Marketing Officer, Diageo

"Effective Leadership should be added to the shelf of any CEO who believes in empowering teams and leaders. McKinney's approach, based on his military experience, results in vision, alignment, transparency and better business execution."
David Haines, CEO, Grohe AG

"Damian McKinney brings the values, passion, discipline, responsibility and mission purpose of a Royal Marine Commando to the business execution world."
Peter N Boos, Chairman Emeritus, Ernst & Young

Who is best equipped to meet the challenges of an unstable and uncertain world? Who better than a commando? When you're trained as a commando you're trained to expect the unexpected. The unexpected is what business leaders have to deal with every day, as strategic shocks - particularly financial crises - continue to reverberate. Effective Leadership is here applied directly to the business world, drawing on Damian McKinney's long experience of working with many of the world's leading companies, as well as serving at a senior level in the Royal Marines.

This book provides the compelling evidence that the commando way works in business, and it gives the corporate leaders of today and tomorrow insight, guidance and the prospect of a higher performing business. Drawing lessons from the military and corporate worlds, Damian McKinney is on a mission that will convince you and transform your business.


Introduction: from uncertainty to purpose • Briefing 1: Who are you? • Make your values personal and real • Through the lens of history: Shaka and the Zulus • Briefing 2: Where are you going? • Focus on your vision • Through the lens of history: Sherman and the American Civil War • Briefing 3: Are we aligned? • Follow the mission • Through the lens of history: Napoleon and Davout • Briefing 4: Do we have the team spirit? • Build the spirit to win • Through the lens of history: D-Day and Thermopylae • Briefing 5: Are you leading effectively? • Live up to the responsibility of leadership • Through the lens of history: Alexander the Great • Briefing 6: How do you know you?re winning? • Make sure it works • Through the lens of history: Admiral Jellicoe • Conclusions: the Commando Way - how to use it in your business

About the Author:

Damian McKinney is Chief Executive and Founder of McKinney Rogers, a global management consultancy firm dedicated to delivering tangible and sustainable results for the world's leading businesses. For 18 years he served as an operations commando in the Royal Marines.

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