Concise Advice: The Ideas Book
Concise Advice: The Ideas Book
50 Ways to Generate Ideas More Effectively
₹202.50 ₹225.00 Save: ₹22.50 (10%)
Go to cartISBN: 9789386105271
Bind: Paperback
Year: 2017
Pages: 136
Size: 5.5 x 8.5 Inch
Publisher: LID Publishing
Published in India by: Viva Books
Exclusive Distributors: Viva Books
Sales Territory: India, Nepal, Pakistan, Bangladesh, Sri Lanka
–Paul Davies, Director of Marketing Communications, Microsoft
"This is like a training camp for people who want to have great ideas."
–Mark Earls, author Herd and I?ll Have What She's Having
"Those few milliseconds of a working life in which you somehow see your world in a wholly new light are infinitely more valuable than the many hours we all spend churning through inconsequential emails. Unfortunately there is no surefire way of generating these priceless moments. Books such as this one, however, will significantly improve your odds!"
–Rory Sutherland, Vice Chairman, Ogilvy & Mather UK
Description:
- how to tackle tricky issues,
- how to use inspirational techniques to generate smart ideas, and
- how to get them underway.
Each idea is shown on one spread, explained simply and accompanied by a short exercise to help you apply them to your situation.
Target Audience:
General Readers
Contents:
Foreword
Introduction
Part One: Preparing To Generate Ideas
Chapter 1. The Briefing Star
Chapter 2. The Right Medium
Chapter 3. The Table Plan
Chapter 4. The Third Place Triangle
Chapter 5. Got The Right Time?
Chapter 6. The Duration Timeline
Chapter 7. The Method Flow Chart
Chapter 8. The Right Stimulus
Chapter 9. The Homework Checklist
Chapter 10. The Rules Of Engagement
Part Two: Generating Initial Ideas
Chapter 11. Three Good Three Bad
Chapter 12. Think Inside The Box
Chapter 13. Eyes of Experts
Chapter 14. Category Stealing
Chapter 15. Picture Platforms
Chapter 16. Random Word
Chapter 17. What's Hot?
Chapter 18. Different Light
Chapter 19. Exaggeration and Deprivation
Chapter 20. Analogy Springboard
Part Three: Developing and Understanding Ideas
Chapter 21. Sticking Plaster Sentence
Chapter 22. Conceptual Blending
Chapter 23. Strange Or Familiar?
Chapter 24. Four Corner Walkabout
Chapter 25. Outliers
Chapter 26. The Unconcealing
Chapter 27. Train Your Depth Mind
Chapter 28. Pecked To Death By Ducks
Chapter 29. Post?It Voting
Chapter 30. Kill It
Part Four: Judging Ideas
Chapter 31. The Potential Pyramid
Chapter 32. The Decision Wedge
Chapter 33. The Judging Triangle
Chapter 34. The Originality Pane
Chapter 35. The Idea Relevance Map
Chapter 36. The Idea Bravery Scale
Chapter 37. The Chance Of Success Axis
Chapter 38. The Central Idea Satellite System
Chapter 39. The Three Buckets
Chapter 40. The Premortem
Part Five: Enacting Ideas
Chapter 41. The Motivation Triangle
Chapter 42. The Likelihood of Happening Pyramid
Chapter 43. The Adoption Prediction Wedge
Chapter 44. The Idea Priority Matrix
Chapter 45. The Box Planning Process
Chapter 46. The Responsibility Cycle
Chapter 47. The Announcement Circle
Chapter 48. The Panic Early Line
Chapter 49. The Phased Enactment Plan
Chapter 50. The Idea Energy Line
APPENDIX: Diagram Sources & Further Reading
About the Author:
Kevin Duncan is a business adviser, and marketing expert. His business books have been translated into over a dozen languages.
