An Introduction to Cultural Studies, 2nd Edition Revised & Updated
An Introduction to Cultural Studies, 2nd Edition Revised & Updated
₹535.50 ₹595.00 Save: ₹59.50 (10%)
Go to cartISBN: 9788130933986
Bind: Paperback
Year: 2020
Pages: 252
Size: 140 x 216 mm
Publisher: Viva Books Originals
Sales Territory: Worldwide
Description:
Cultural Studies has fascinated academics and students around the globe with its deft application of complex theories to everyday life. A discipline between disciplines, it makes the academic popular and the popular, academic. Cultural Studies is concerned with the social and cultural construction of meanings, and investigates how power relations govern these meanings.
This lucid introduction explains the theory and practice of Cultural Studies with the help of detailed cultural analyses. The first of its two parts discusses the contexts in which Cultural Studies evolved, and outlines the major theories it draws on - structuralism, poststructuralism, deconstruction, Marxism, postmodernism, feminism, queer theory and postcolonial theory. The second part of the book applies the methods of Cultural Studies to familiar aspects of everyday life, and contains a set of case studies in the cultures of shopping, memory and impression management. Examples range from shopping malls and online shopping through memory culture projects and selfies.
An Introduction to Cultural Studies will make the subject accessible to students and help researchers sharpen their tools of enquiry and analysis.
Target Audience:
This book will be of immense use to students and academicians of Literature.
Contents:
Preface to the Second Edition • Preface to the First Edition • Acknowledgements
PART I: CONTEXTS, THEORIES, METHODS
Chapter 1: Cultural Studies: Scope, Aim and Methods
Chapter 2: Theories
Chapter 3: Locations
PART II: SITES OF CULTURE
Chapter 4: Cultures of Consumption
Chapter 5: Cultures of Memory
Chapter 6: Cultures of Impression Management
Bibliography
About the Author:
Pramod K. Nayar is the author, most recently, of The Postcolonial Studies Dictionary, The Transnational in English Literature, Citizenship and Identity in the Age of Surveillance andPosthumanism, and the editor of Postcolonial Studies: An Anthology. Forthcoming is a book on the Indian Graphic Novel.
Professor Pramod K Nayar, lists as areas of specialization, English colonial writings on India, posthumanism, graphic novels, celebrity culture and literary-cultural theory. He has authored books on these and papers in highly ranked journals worldwide, from Modern Fiction Studies and Changing English to Orbis Litterarum and Narrative. He won the Visitor’s Award for Best Research in the Arts, Humanities and Social Sciences from the Honourable President of India in 2018, and is globally ranked at 120 in Literary Studies according to a Stanford study (2021).
